Whether you are navigating a leadership transition, reshaping your commercial organisation, or entering a new market — this is practical, tailored support from someone who has done it, not just studied it.
I work with senior leaders and their organisations at moments of meaningful change — when the status quo is no longer enough.
You want to make sure they land well, integrate fast, and perform at the level the role requires — not in 18 months, but in 6.
Executive Transition CoachingThere's no clear line from business ambition to commercial action, and you don't have a senior voice internally to challenge or develop it. You need an outside perspective — or an interim one.
Commercial Strategy · Fractional CCO (Chief Commercial Officer)The opportunity is real but the execution risk is high. You need someone who has done this before to work hands-on with your team.
Market Entry · Go-to-MarketSkills, mindset, or structure — something is not working, and the business is starting to feel it. You need a clear diagnostic and a way forward.
Commercial Transformation · Sales CoachingBoth tracks move you from a defined starting point to a defined outcome. Every engagement is tailored — no off-the-shelf programmes.
From uncertainty about whether your commercial strategy is strong enough, to a clear assessment and a concrete view on how to close any gaps.
A structured assessment of whether your commercial organisation has the capabilities your strategy actually requires — and what to do about any gaps.
Hands-on implementation of commercial capability improvements — fully scoped to your organisation's situation, team, and ambition.
For organisations expanding internationally or entering a new market — a grounded, actionable analysis built around your specific context.
Structured support for a senior leader joining from the outside — or stepping into a significantly larger role. Combines stakeholder interviews, 360 assessment (optional), and a cadenced coaching programme that spans the first 6 months in post.
For organisations where sales directors need to shift their leadership to match a new commercial direction. A facilitated group programme that creates alignment, accountability, and changed behaviour — not just awareness.
Need senior commercial leadership on an interim basis — without a full-time hire? Fractional engagements are available for both commercial strategy and commercial transformation. Typically 1–3 days per week, scoped to the business need.
The difference between advice that sounds good and advice that works is whether the person giving it has actually done it.
Britta has led global commercial organisations across multiple companies and industries — not in a staff function, but in the operating seat.
She has designed and run commercial transformation programmes end-to-end. She knows what breaks in practice and how to navigate it.
Every engagement starts from your industry, your strategy, and your organisation — not from a playbook designed for someone else's situation.
Qualified at ICF level — bringing professional coaching rigour to the people and leadership side of every engagement.
A 45-minute discovery call is enough to understand your situation and agree on whether and how I can help. No obligation.
Book a Discovery Call